Pricing Model for Product Rental Services with Option to Buy

In this paper, we develop a pricing model for rental services products whose expected value after purchase is subject to significant uncertainty. Such allow customers pay portion of product’s price as fee use the product trial period given length. At end period, users satisfied with may it by paying difference between and fee, whereas not simply return it. We construct offering increased purchasing flexibility customers, then our determine optimal at which corporate profit maximized. Our results indicate that, deliver relatively high satisfaction, can increase overall demand profit.